For many gamers around the world, summer 2016 was defined by the launch of Pokémon GO – San Francisco-based Niantic’s mobile AR megahit based on the #1 media franchise of all time. Much like the handheld games that preceded it, Pokémon GO challenges players to travel the world, capture and collect Pokémon, and battle fellow … Continue reading ‘Pokémon Sleep’ and the Gamification of Health and Wellness