Explore an African savanna packed with elephants, giraffes, and other exciting members of the animal kingdom.
VR Explorations
box set of printed books & immersive mobile VR learning apps for consumers
The worlds of physical books and immersive virtual reality technologies have converged, creating an entirely new learning experience: VR Explorations. Developed for client Publications International and available exclusively at CostCo stores nationwide, each VR Explorations kit contains six hardcover Encyclopedia Britannica books, each book supplementing an included Android and iOS-compatible immersive VR experience. Once the app has been downloaded and a smartphone is placed in the bundled cardboard VR viewer, readers can access 3D environments associated with each book’s content, including interactive animations, videos, games and more.
genre
educationalsubject
variousplatform
android, iOSage
anyart
3DCoral Reefs
Dive the Great Barrier Reef, discovering the beauty of coral and reef animals like sea turtles, jellyfish, rays, and more.
Dinosaurs
Visit a dinosaur dig site, uncovering fossils and watching as ancient reptiles come to life.
Earth and Stars
Take a virtual visit to the moon and observe stars, constellations, and planets in the night sky.
Explorations
Journey through time on an epic expedition to see the routes of famous world explorers like Marco Polo, Ibn Battutah, and more.
Food Science
Explore agriculture, irrigation, and other food science concepts by visiting a family farm full of fun animals like pigs, cows, and chickens.
How Things Work
Step foot inside a clock tower, connecting basic physics concepts to simple machines such as pulleys, levers, and gears.
Insects
Shrink down to the size of a bug and observe the behaviors of butterflies, crickets, and other insects.
The Human Body
See the immune system in action as players visit the human bloodstream and watch the body fight off an infection.
Landmarks
Travel the globe, soaking in the beauty of famous architectural feats like the Leaning Tower of Pisa, the Pyramids of Giza, and the Taj Mahal.
Large Animals
Embark on a VR safari, seeing large animals in action such as lions, rhinoceros, hippopotamus, and more.
Life on the Ice
Explore Antarctic waters, observing the traits and behaviors of animals like penguins, seals, and orcas.
Oceans
Immerse yourself in a virtual kelp forest filled with fish, sharks, dolphins, and other marine wildlife.
Planet Earth
Embark on an expedition to a live volcano, observing bubbling geysers, eruptions, and lava from the safety of a volcanologist’s observation station.
Plants and Trees
Transport yourself to a lush deciduous forest, observing how plant life is affected as the seasons change.
Space
Explore the mysterious surface of the moon and marvel at the stars and constellations lining the night sky.
Transportation
Take a flight through time and watch as the Wright Brothers soar through the sky at Kitty Hawk.
Wildlife Wonders
Soak in the breathtaking beauty of the Sonoran Desert, learning about the landscape and its wildlife along the way.
With some creativity, there are always ways to evolve your print business to align with digital. For example, the VR sets paired books and apps which could stand on their own, but by putting them together we’ve given the consumer a really rich experience that’s a lot of fun but still very educational.
JENNIFER BARNEY, VICE PRESIDENT OF ACQUISITIONS & PROJECT MANAGEMENT, PUBLICATIONS INTERNATIONAL
