Win the White House is a civics learning game developed with iCivics that challenges players to manage a full U.S. presidential campaign. Players customize a candidate, choose policy positions, and run fundraising, polling, and media outreach efforts to experience the electoral process firsthand.
Win the White House is a civics learning game developed with iCivics that challenges players to manage a full U.S. presidential campaign. Players customize a candidate, choose policy positions, and run fundraising, polling, and media outreach efforts. This simulation allows players to navigate the strategic complexities of a national election through interactive campaign management.
Electoral Process, Campaign Strategy, Media Outreach, Voter Demographics


Define candidate traits and issue positions.
Oversee fundraising, polling, and media outreach activities.


Craft messages and decisions that influence voter support.
Play with Spanish translation, voice over, glossary features, and tablet support.

Participatory understanding of elections strengthens civic engagement. Win the White House gives learners an active role in campaign decision making, helping demystify how elections operate while supporting accessibility for a broad range of players.
200m+ __ total game plays
145k+ __ teachers engaged annually
9m __ students reached annually
26% __ increase to student civic knowledge
36% __ increase to student civic dispositions
95% __ of iCivics teachers note students are more engaged
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