Win the White House

Win the White House is a civics learning game developed with iCivics that challenges players to manage a full U.S. presidential campaign. Players customize a candidate, choose policy positions, and run fundraising, polling, and media outreach efforts to experience the electoral process firsthand.

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SERIOUS PLAY CONFERENCE
2020 gold award
Platform:
mobile
web
Subject:
civics
Genre:
strategy
Art:
2d
Release:
2010
Age:
adolescents

Nationally-recognized game-based learning platform & games for teaching civics

Win the White House is a civics learning game developed with iCivics that challenges players to manage a full U.S. presidential campaign. Players customize a candidate, choose policy positions, and run fundraising, polling, and media outreach efforts. This simulation allows players to navigate the strategic complexities of a national election through interactive campaign management.

Learning focus

Electoral Process, Campaign Strategy, Media Outreach, Voter Demographics

GAME FEATURES

Customize a presidential candidate

Define candidate traits and issue positions.

Manage an end-to-end campaign

Oversee fundraising, polling, and media outreach activities.

Develop communication strategies

Craft messages and decisions that influence voter support.

Access expanded language and accessibility options

Play with Spanish translation, voice over, glossary features, and tablet support.

Core Learning Outcomes:
  • Understand the structure and stages of a U.S. presidential campaign
  • Explore how policy positions and messaging affect voter support
  • Practice decision making related to fundraising, polling, and media strategy
  • Develop civic literacy around the electoral process
Why This Project Matters

Participatory understanding of elections strengthens civic engagement. Win the White House gives learners an active role in campaign decision making, helping demystify how elections operate while supporting accessibility for a broad range of players.

Measured Impact Across Contexts

5%
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5%
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5%
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5%
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5%
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5%
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Awards & Recognition

SERIOUS PLAY CONFERENCE
2020 gold award
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