What’s your mission?
Over the past fifteen years, our team has collaborated with a variety of nonprofit and charity organizations from around the globe to help support their causes. From helping to promote intergenerational civics literacy, to boosting entrepreneurship and financial literacy skills, and even fostering understanding and empathy towards underserved populations, our team has become experts at helping nonprofits harness the power of game-based learning as a means to effect real-world change.
Unlike passive educational materials like brochures and videos, interactive media like games, simulations, and VR experiences provide a level of immersion unmatched by other formats, resulting in lasting, impactful learning experiences. Virtual reality in particular has proven to be highly effective in helping evoke emotional responses among users, which in some cases has led to increased donation intent and awareness of certain charity brands. Perhaps it’s time your organization experiments with a custom-made VR initiative of your own?
No ideas? No problem. Below, we’ve curated a list of a few of our favorite VR initiatives from some of the world’s leading nonprofits. Check out the below examples for inspiration, and let us know if you’ve seen any other VR for impact projects that are worthy of a spot on our list!
A Walk Through Dementia (Alzheimer’s Research UK)
The UK’s leading dementia research charity, Alzheimer’s Research UK has a clear mission: to bring about the first life-changing dementia treatment by 2025.
While most of the organization’s work is centered around various research efforts, Alzheimer’s Research UK is no stranger to conducting widespread outreach and education efforts. One of their most noteworthy initiatives, A Walk Through Dementia, immerses users in the world of an individual living with dementia. As users experience everyday situations like shopping at the supermarket or traversing their own home, they are also tasked with navigating common symptoms that pose challenges to folks living with dementia. Designed to help users gain a better understanding of the commonly misunderstood condition through a first-person perspective, A Walk Through Dementia serves as an excellent example of how VR can help cultivate empathy and understanding.
Fear of the Sky (Amnesty International UK)
One of the world’s leading charities, Amnesty International UK exists to protect people wherever justice, freedom, truth and dignity are denied.
In an effort to draw attention to the harrowing devastation caused by the Syrian Civil War, Amnesty International UK turned to virtual reality, creating the hybrid website/VR experience 360Syria.com. An immersive, self-guided tour that offers viewers a vivid firsthand account of the scenes of destruction in barrel-bombed districts of Aleppo, the impactful experience aims to help viewers foster increased empathy and understanding towards everyday Syrians who are tasked with navigating their lives amidst this crisis. As Amnesty International UK’s director Kate Allen stated in an interview with Adweek, “If a picture is worth a thousand words, then a virtual reality experience is worth a whole book.”
Lifesaver VR (Resuscitation Council UK)
United Kingdom-based charity the Resuscitation Council (UK) serves a vital mission: to promote high-quality resuscitation guidelines that are applicable to everybody, and contribute to saving life through research and education initiatives.
One such program, Lifesaver VR, aims to accomplish these goals by helping citizens learn and practice life-saving emergency skills. A choose-your-own-adventure style interactive film, Lifesaver VR immerses users in a frightening cardiac arrest situation, forcing them to make life-or-death decisions in order to help a stranger in need. An exemplary case of virtual reality for learning, the game teaches players the correct speed and depth of CPR, universally applicable skills that have the potential to prove highly useful in everyday settings.
Too Much Information (National Autistic Society)
The National Autistic Society exists to transform lives by providing support, information, and practical advice for the 700,000 autistic adults and children in the UK, as well as their three million family members and carers.
From running specialist schools, to campaigning for improved rights, and even training companies on being more autism-friendly, the organization is dedicated to transforming lives and changing attitudes – which is exactly the goal of their Too Much Information (TMI) campaign. Utilizing powerful short films – including a virtual reality experience made available to more than 8,000 viewers across UK shopping centers – the campaign aims to help folks better understand the core features of autism, and deepen their understanding of actions they can take to help those with autism.
The Life Garden (Cancer Research UK)
The mission of Cancer Research UK is simple: to bring forward the day when all cancers are cured.
Anchored in a belief that research is our most powerful weapon against cancer, the organization’s efforts have helped double UK survival rates over the last 40 years. To commemorate and pay tribute to the many individuals who have left a gift in their Will to the organization, Cancer Research UK has created The Life Garden – a virtual reality tribute garden that celebrates the memories of each donor in the form of a beautiful flower. With more than 100,000 flowers planted to date, the garden serves as a both meaningful way to commemorate loved ones who have passed away – as well as beautiful visualization of the impact of their donations on the organization’s research efforts.
Feeling inspired? We’d love to hear your ideas and share a few of our own – feel free to reach out to our team for a free consultation!
More nonprofit resources from the Filament Games Blog:
How Nonprofits Can Harness the Power of Games for Impact
Game-Based Learning for Nonprofits
We Want To Be Your Grant Partner